mercredi 12 décembre 2012

Nike. More than a brand.


Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. Nike is the only Fortune 500 companie headquartered in the state of Oregon, according to The Oregonian.



A simple logo, when you see it, you know what it means. Nike, more than a brand, a culture. 

The motto : Just do it.



What do you want me to say ? Nike is just ... Nike. 

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